Good content is not easy to come by. It usually takes hours to write and/or costs money to have written and yet often it’s entirely under-utilised.
Unless you get a stack of traffic to your site every day, the great new content you’re adding is going unread. Sure, it may be helping you from an SEO perspective (and that’s important), but if it’s not also being distributed by email and on your social networks, you’re missing huge opportunities to build your profile and generate business.
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One of the first things we do for many of our clients is establish an automated emailer (weekly or monthly depending on the amount of new content added), that goes to your list and shares your new articles. It’s one of the easiest things in the world to do and if your articles are focused on adding value and educating your clients on the various ways you can help them (which they should be), it can be a brilliant way to make your content work a little harder.
Email is still one of the most effective marketing tools available and content from a trusted source that’s informative and helpful is usually welcome.
Once you’ve set up your automated email, all you need to do is keep adding your content and it will go out every week to your subscribers. Super simple, super effective. Some people even take this to a hyper-detailed level where certain content is sent to certain subscribers and this can be effective if you have different market segments to satisfy or if you want to be able to offer your site visitors a way to be kept up to date on new product or specific topics.
The good old e-newsletter can still be a very effective tool for both nurturing your clients and selling.
More and more companies are getting into the groove of social media now, which is great. Sharing your articles on the most appropriate social platforms can be a fantastic way of keeping your fans happy and getting new ones. Plus, as I mentioned in an earlier post about simple things you can do to help with SEO, all those shares and likes are very valuable.
If you’re a little overwhelmed with the idea of managing all those social media accounts, don’t be – there are people and programs to help with that.
Many of our clients work with the firm Socialface – they manage multiple social media accounts for all kinds of businesses so you get the benefit without the headache. Check out their blog for some great tips and strategies to get the most out of social media.
However you choose to do it, social media is important in business today and good use of social media is fueled by good content, so make sure you push it out in all the right channels.
These are just 2 of the ways you can get more mileage from your great content today. Drop us a note if you’d like some help with your newsletters or an intro to Socialface.