Having worked closely with Leisl Mott over 20+ years I think I am in an excellent position to judge her capabilities and she is nothing short of a marketing genius.
Leisl has created campaign after campaign for me that not only look good and are written excellently but also sell their socks off.
Work she has done for me includes:
- News Media Campaigns that drew 6,000 new leads to my business via inserting a magazine style brochure;
- TV Campaign that delivered 3,600 new leads;
- Brochures that sold products ranging from $48 (a 4 page lift out) to $29,980 (64 page perfect bound die cut booklet);
- A brochure style information site for my resort that not only looked beautiful but sold too – 83% of our bookings came direct on line;
- Full standalone selling / conversion sites for my digital products that featured powerful landing pages sweeping to direct response sell off the page e-commerce;
- Professional Services firm style sites with content, case histories and premiums (such as eBooks) that attracted new clients and converted them to sales;
- Adwords campaign optimised for keyword that systematically delivered new leads to the business;
- Sales letter and email campaigns direct to my database and 3rd party databases that received click throughs up to 38%;
- And all manner of other marketing and advertising for a fast growing and demanding business.
Our business was the 41st fasting growing privately owned business in Australia in 2007 and Leisl’s marketing was a massive part of that success.
Leisl was writing brilliant emotional direct response copy that was readable, interesting and optimised long before “content marketing” became the buzzword and she excels in this area.
She has a skill to be consistent with your brand tone, and tell a compelling story that will keep your audience engaged and bounce rates low.
Plus Leisl has an eye for detail and an excellent sense of design which always meant our marketing looked professional and beautiful. This is often overlooked but is becoming increasingly important in web site creation.
Leisl helped with: Lead Generation Strategies, Copywriting, WordPress Development, Marketing Strategy, Digital Marketing, Print Marketing, Email marketing, Branding / Logo Development
October 3, 2014